How to Eat an Elephant
by Arjen Lentz
ABSTRACT
This paper explores a few thoughts and observations that I see as relevant for the marketing of open source in the real world. While many people will know that I work for MySQL AB as a technical writer and trainer, this presentation is not about MySQL. My background includes software development and running my own company, as well as an interest in psychology: I like to observe people and their behaviour, both as individuals and in groups.
Naturally, an observation is subjective, and my thoughts simply reflect my opinion at this time. I have been known to change my mind! I welcome your feedback and encourage additional discussion, that is in fact the purpose.
What you are reading now is not the talk. You will find some of the dry stuff: additional information, background, and references. I also aim to publish and maintain all gathered information and insight on-line.
The talk itself features a wild cast of geeks, customers and our very special guest star, the relevant elephant! If you are a business person, please bring along a developer (aka geek).
Arjen Lentz
MySQL AB
Download the paper: How to Eat an Elephant (173K PDF)